Thursday, September 9, 2021
1 change · master
New functionality added to Odoo
Marketing teams can now test multiple versions of a mass mailing campaign, such as different subjects, templates, or designs, on a sample of recipients. The system tracks campaign versions and winners, helping users choose the best-performing message before sending more broadly.
Original PR description
Manage correctly a/b testing in mass_mailing. We can now organize a mass_mailing campaign by testing multiple mailings for the recipients targeted (subject, templates, design, ...) For this a new model is created that will contains the default mailing values and the information for the a/b testing part like the sample size and the testing mode (based_on or manual). For the purpose of the task, we also add some fields on the mailing.mailing model: - testing_mailing_id: contains the possible a/b testing campaign - version_id: categorize the mailing to differentiate it from the other mailings - is_winner: boolean to know which mailing is designated as the winner for the testing campaign task-2123242 UPG: odoo/upgrade#2656