When a user chooses the "Double Opt-in" template (or others using
`_create_records_with_xml_ids`), the system creates records like the
"Confirmed contacts" list and a server action. It also adds an
`ir.model.data` entry for them under the module, but sets
`noupdate=False`.

The problem is that during a module upgrade, Odoo's cleanup process
(`_process_end`) deletes any record marked `noupdate=False` if it
wasn't "reloaded" from a file. Since these records are created
manually in the code and aren't in any XML file, they never get
reloaded, so Odoo just deletes them and the records they point to.

By setting `noupdate=True` when these rows are created, we tell
the system to leave them alone during upgrades. Since these only
exist at runtime and don't have a data file, we don't need to
worry about them being updated later anyway.

The helper was added in
https://github.com/odoo/enterprise/commit/fd98660e352512e0b74d91958707687978154833.

Steps to reproduce:
1. Install Marketing Automation
2. Go to Campaigns > New and pick the "Double Opt-in" template, then save
3. Confirm the "Confirmed contacts" mailing list and server action exist
4. Go to Apps and Upgrade Marketing Automation
5. Try to find the mailing list and server action again

=> They disappear after the upgrade.

Ticket [link](https://www.odoo.com/odoo/project.task/6140191)
opw-6140191

Forward-Port-Of: odoo/enterprise#115444